Founder of Pasta Remoli
Inspired by his mother’s cooking, Simone Remoli began his career with a passion for learning new techniques and recipes. Starting out as a Kitchen Porter in his native Rome, Simone worked his way up to train in the kitchens of some of the most renowned restaurants in Central Rome. Here, Simone learned the ancient art of traditional Roman cuisine, and his passion grew.
Simone moved to London in 2007 to carry on his journey through different cuisines, seeing London as the capital of the culinary scene. For six years, Simone worked in restaurants such as Roka and Robata, Locanda Locatelli, Bocca di Lupo, Barrafina and Quo Vadis, gaining invaluable experience and becoming an expert in cuisines from around the world.
Working in prominent London restaurants, Simone became aware of a gap in the market – there was no one serving top class, homemade pasta with fresh, delicious sauces. He was unimpressed by the quality that was being served in some of the best restaurants in the capital, and wanted to improve on this. This inspired his vision of one day opening a restaurant which had a unique concept; serving traditional, homemade pasta dishes in a quick, affordable and authentic way.
Whilst working at Quo Vadis in Soho, Simone rented the back of the kitchen from the restaurant, where he began to develop the perfect recipe for fresh pasta. Once developed, Simone approached some of London’s top Italian restaurants with his secret recipe, which he would supply to them initially for free. He was so successful, he became unable to supply the large quantities of pasta that they started to demand.
Quo Vadis remained one of his most loyal customers, directed by Jean Philippe Patruno, who had been the most popular Italian-French Chef in Asia and had also been chef at Michelin starred restaurant, 'Chez Nico'.
Simone began to make waves in the industry, and celebrity chef Aldo Zilli, was intrigued by Simone’s concept and the quality of his products. He approached Simone to manage his Berwick Street restaurant in May 2011 and within two months restaurant sales had increased by 40%.
In early 2011, Simone was approached by the new Westfield development being opened in Stratford, who proposed that Simone should open up a restaurant using his pasta recipes in the new shopping centre. The operators had come in to the Zilli restaurant, tried Simone’s dishes, and fell in love.
The Westfield Stratford branch of Pasta Remoli launched on 13th September 2011. The restaurant began as a takeaway concept, serving Simone’s homemade pasta at speed to hungry shoppers for affordable prices.